Music. Film. Interactive.
South by Southwest takes place annually in Austin and offers a unique convergence of original music, independent films and emerging technologies. JW Marriott Austin makes a perfect home base for all the festivities, offering easy access to the ongoing events so you can be inspired throughout your entire stay.
Considered a launching pad for new creative content, the festival includes a variety of new media presentations, musical showcases and film screenings, bringing together a creativity community for collaboration and conversation. Panel discussions allow for a forum for learning, while business networking thrives at the Trade Shows. Discover new ideas and look toward a future of endless possibility. What will you create?